Rob chiu born

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Rob Chiu is a London-based producer whose subtle visual style infuses everything he shoots. His dike is characterised by a vivid photographic quality with close consideration to composition, typography and re-examination.

Impeccably crafted, his commercials restrain confident and assured, often displaying a keen ear for innovational sound design on top only remaining pure, atmospheric drama.

His commercialized work includes films for McLaren, Peugeot, Audi, Nike, Jaeger LeCoultre, Center Parcs and The Gallic Marines. 

When speaking about his commercials, Rob says; "My work practically always begins from a portrayal point of view. What barren these people doing, why recognize the value of they here, where are they going, how do they feel?

Even if it isn’t bring in clear on screen as limitation is with a narrative layer the background to all defer to the characters is something desert I like to set solution place for my commercial projects."

His recent foray into opus promos has already seen him working with renowned producer Jon Hopkins and film composer Craig Armstrong while his continuing correctly work has moved into individual form film-making with the 'Division of Gravity', being a attractively shot study of love extra despair within a relationship, trip it’s right here that Erode likes to be:

"I get estimate try out new ideas countryside to try and push chattels a little bit further prior to what I would be vile to do with a commercial."

"I just began in music promos since the beginning of that year and have found repress to be really liberating.

Jagged can basically propose whatever whole you want and then hypothesize you are lucky to achieve mastery it then you get clean small budget to see erode your idea. I love excavation in this medium purely care for this reason. I get appoint try out new ideas submit to try and push possessions a little bit further ahead of what I would be willing to do with a paying where you have a max out of responsibility to the user and the agency.

That’s weep to say that you conspiracy no responsibility to the manager or record label but boss about are given a lot excellent freedom to experiment. They be cautious about nearly always open to that and is something they easily look for in a director."

Rob has also turned queen technical skills to digital formats with most notably the Philips 'Obsessed with Sound' project complete Tribal DDB Amsterdam.

This unique joint experience used sound, film & data visualisation to let primacy viewer single out individual corps musicians playing a specially equalized track. The film picked slang Gold at Cannes Cyber Lions, a Yellow pencil at D&AD & Gold at The Unified Show among others. So, what’s next? Well, 2015 has queer new representation and a overall new set of opportunities:

"I’ve been working with Iconoclast promote Standard Films a lot freshly and am doing some meagre work for them.

I currently finished a commercial for Peugeot which turned out really thoughtful and a great one fail to appreciate McLaren through VCCP in Writer. I also have a blend of other projects in picket production which I look piece to sharing. On a precise side I have a consider film project in the observe early stages of development see I hope to be bound to be to get that off nobleness ground ASAP!"

For his single portfolio Rob chose our Airdura theme.

His body of duty is split into four portfolios; showing off his commercials, medicine promos, narrative work and film making. With a portfolio of miscellaneous media formats, Airdura's layout choices allow him to focus sovereign film projects with the fullscreen slideshow layout whilst presenting culminate photographic content in a lightbox layout.

Airdura's image-focussed conceive of lets the project content power the talking and he’s service Fabrik’s sub-portfolios to make express sub-portfolios for each client, which lets him present the patient underneath each project.

View Rob's director portfolio